2018 stories


by MarteMartin

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Historias de Marte


Historias de Marte / Ad-ventures

Concepto Nueva Empresa - New Venture Concept.

Lokovi - Venture Concept (ESP)

Concepto Nueva Empresa - New Venture Concept

By Marte Martin | August 8, 2018
Category: Ad-ventures

Español

Lokovi tiene como objetivo construir la futura infraestructura de comercio en España. Creemos que nuestros clientes se encontrarán, trabajarán y crecerán en Lokovi, y que seremos una empresa que enorgullece a nivel local. La misión de Lokovi es hacer que sea fácil vivir y hacer negocios en cualquier localidad de España.

Lokovi permite las interacciones comerciales y sociales entre los usuarios y las empresas, así como entre los comerciantes y los consumidores. Lokovi empodera a sus clientes con infraestructura, tecnología y conveniencia, para que puedan crear valor localmente y compartirlo a nivel nacional. Lokovi se esfuerza por expandir sus productos y servicios para convertirse en una herramienta clave para comunidades locales.

English

Lokovi aims to build the future infrastructure of commerce in Spain. We envision that our customers will meet, work and grow at Lokovi, and that we will be a company which makes every locality in Spain proud. Lokovi’s mission is to make it easy to live and do business in any locality in Spain.

Lokovi enables commercial and social interactions among users and businesses, and between merchants and consumers. Lokovi empowers its customers with infrastructure, technology and convenience, so that they can create value locally and share it nationally. Lokovi strives to expand its products and services to become central in local communities.

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Historias de Marte / Big Picture

The Art Of The Deal de Donald J. Trump, 1987. SOURCE: AMAZON

'El Arte de la Negociación'(ESP)

De Donald J. Trump [Book Review - Resumen Libro 2018]

By Marte Martin | March 28, 2018
Category: Big Picture

Hay ciertas maneras de decir las cosas que abarcan mucho más que el idioma usado para decirlas. Cuando se le pregunta a Donald J. Trump qué le motiva, sin mayores explicaciones, él evita hablar de qué es lo que le hace saltar de la cama por las mañanas para decir que hace lo que hace simplemente por hacerlo.

El libro 'El Arte de la Negociación' es una colección de encuentros sincronizados (1) por Trump y (2) por su búsqueda permanente de personas que poseen un carácter en particular, y con las que él quiere trabajar y hacer tratos de negocio – a Trump le gusta hacer tratos. Trump también nos deja claro que le gusta pensar a lo grande y que, a la hora de negociar, él siempre tiene a mano un comodín, 'por si a caso' (Leverage). Trump reconoce haber perdido batallas, para inmediatamente contarnos que siempre encuentra nuevas maneras de ganar guerras. Este libro trata de hacer y cerrar tratos, y Trump nos anima a medir lo que se ha conseguido al final del día en lugar de medir cuanto se ha abarcado. En 1987 Trump no se planteaba qué le depararía el futuro, ya que saberlo no le parecía divertido – sí que aseguraba que nunca sería lo mismo.

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Historias de Marte / Ad-ventures

South Korean chain Mr. Churro pop-up outlet in Singapore. SOURCE: The Straits Times

Churros Go Global

Culture Appropriation Or Genius?

By Marte Martin | March 20, 2018
Category: Ad-ventures

Churros, the traditional Spanish fried dough fritters, have gone global with innovative eateries in Asia, Oceania and now across the world. The history of the 'churro' is long, unclear and venerated, which gives this snack an almost mystical status. Variations of churros have existed for centuries, spreading mainly across the American continent. Today, churros are making a ‘comeback’ not in Spain but on the other side of the world, across Asia and over the Pacific Ocean.

The fried desert made its debut in South Korea about a decade ago. Since 2010, hundreds if not thousands of ‘churro shops’ have opened and can be easily found in urban hotspots across South Korea, like in popular shopping districts and college towns. The hundreds of outlets selling churros that were opened during the last few years across the world, the ones which continue to open all over, as well as the entrance of the packaged snacks players gives us an idea of an industry which is worth hundreds of millions of dollars each year, if not a billion-dollar industry.

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Historias de Marte / Conditioning

Bandera del Sol Naciente, bandera militar de Japón, y bandera nacional del país hasta 1945.

El Arte del Gráfico (ESP)

La comunicación visual nos ayuda a comunicar mejor y más rápido

By Marte Martin | March 17, 2018
Category: Conditioning

Antes de la salida del sol, el cielo se suele presentar iluminado produciendo el crepúsculo. La luz del crepúsculo matutino, o lo que también se conoce como el amanecer, la aurora o el alba, tiene una grandeza misteriosa que es universal y que a menudo se describe como una pausa en el tiempo, un momento mágico donde cualquier cosa puede pasar. Para muchos el sol naciente representa constancia y fuerza, fuente de luz y vida, símbolo de un futuro brillante.

La comunicación gráfica ha sido parte de la humanidad desde el comienzo de los tiempos y su uso no deja de crecer. Las banderas nacionales, por ejemplo, se emplean desde hace siglos para simbolizar un país o nación, y están diseñadas para transmitir una gran cantidad de significado de manera rápida. La aparición de la 'web' en los años 90 hizo posible el cruce de diferentes disciplinas de sistemas de información, tecnología y diseño. Y en los últimos años, hemos visto como la gama de dispositivos por los que se pueden ver las aplicaciones web ha proliferado de forma espectacular, permitiendo que el público en general tenga acceso a áreas de comunicación visual que antes sólo eran accesibles para los expertos. Debido también a los avances tecnológicos de la última década, ha habido una explosión en la popularidad de la visualización de datos, permitiéndonos acceder a grandes cantidades de datos de forma rápida y que de otra manera no sería posible.

Estamos programados para la visualización – la comunicación visual nos ayuda a comunicar ideas mejor y más rápido. La renovada era de la información y el ritmo creciente de la sociedad nos lleva más allá de lo táctil y lo bi-dimensional, para adentrarnos en un ámbito digital de espacio virtual e interactividad. Ahora todos tenemos acceso al conocimiento de manera fácil, eficiente y muy rápida.

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Historias de Marte / Ad-ventures

Keanu Reeves surfs his motorcycle in SquareSpace’s 2018 Super Bowl spot. Kristina-Monllos

Gen. Y Doesn't Ride Harleys

115 years of oil-burning & feelings of freedom dare new direction

By Marte Martin | March 2, 2018
Category: Ad-ventures

Something new is needed – the American brand and motorcycle manufacturer Harley Davidson faces an uncertain future, again. Though this time is different, for the first time in the company's history of ups and downs, Harley is not able to sell its product at a time when consumer confidence in the U.S. is high, and this is a real problem. Generation Y doesn't ride Harleys.... more precisely, they don't ride motorcycles. Since 1903, year Harley Davidson was established, until my generation (Generation X), oil-burning motorcycles have been fashionable and desired. The new reality is that baby boomers are on their way out, my generation can only buy so many motorcycles, Generation Y is not interested in the experience, and Generation Z is still an unknown.

The motorcycle industry is figuring out how to attract new customers in a market where its largest pool of potential clients is not interested in riding two-wheelers. 115 years of oil-burning & feelings of freedom dare new direction as shrinking sales and shifting consumer preferences offer Harley Davidson a tricky equation – ‘should we stay, or should we go’ with something new?

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Historias de Marte / Big Picture

Possible image of Isabel la Católica, Queen of Castille. Source: Wikipedia

Bustle, Hustle and Diligence

The 53 year-life of Queen Isabella I of Castille

By Marte Martin | February 18, 2018
Category: Big Picture

Wikipedia: 'Isabella I (Spanish: Isabel, 22 April 1451 – 26 November 1504) reigned as Queen of Castile from 1474 until her death. Her marriage to Ferdinand II of Aragon became the basis for the political unification of Spain under their grandson, Charles I. After a struggle to claim her right to the throne, she reorganized the governmental system, brought the crime rate to the lowest it had been in years, and unburdened the kingdom of the enormous debt her brother had left behind. Her reforms and those she made with her husband had an influence that extended well beyond the borders of their united kingdoms. Isabella and Ferdinand are known for completing the Reconquista, ordering conversion or exile of their Muslim and Jewish subjects, and for supporting and financing Christopher Columbus's 1492 voyage that led to the opening of the New World and to the establishment of Spain as the first global power which dominated Europe and much of the world for more than a century. Isabella, granted together with her husband the title "the Catholic" by Pope Alexander VI, was recognized as a Servant of God by the Catholic Church in 1974'.


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Historias de Marte / Big Picture

Professional ball player Aaron Gordon X 2016 NBA All-Star Weekend. Source: NBA YouTube

It's Not A Zero Sum Game

By Marte Martin | February 11, 2018
Category: Big Picture

Aaron Gordon did not win the contest but he did not lose anything, others watching shared in the gain.

It's not a zero sum game, it's innovation.


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Historias de Marte / Conditioning

Marte Martin meets Taser, literally. SOURCE: MARTE MARTIN

Taser, Taser, Taser

From the brand of the electroshock to making a safer world–AXON

By Marte Martin | March 2, 2018
Category: Conditioning

In 2007, Taser International was in the middle of a series of public lawsuits and debacles. The manufacturer of the electroshock weapon, which delivers electric current to disrupt voluntary control of muscles causing incapacitation, suffered an enormous amount of media flack during 2005 and 2006 with reports of dozens of deaths following Taser strikes. Similarly, that same year of 2007, the use of stun guns had been condemned by Amnesty International as torture for the physical pain the devices cause and for their potential for abuse. ‘Don’t Tase Me Bro’ became a cultural hallmark of pop-cultural lexicon after the catchphrase was taken from a YouTube video of University of Florida student Andrew Meyer getting ‘tasered’ by university police on September 17th, 2007. The video and the phrase became viral online within hours, and the quote became one of the most memorable of 2007 in the United States - 'Don't Tase Me Bro'. YouTube had been founded only a couple of years prior.

It was during that time when Taser realized that they could do more than just Taser and have a broader appeal. In the years since, Taser (now Axon) has made huge strides in the body cameras and software market, propelling their image forward in the public’s eyes. Axon has undergone many structural changes in a relatively short period of time, including ditching the Taser name in April 2017 and re-branding as Axon Enterprise Inc. Most importantly, the rebranding signals a pivot for the business from selling weapons to selling a broad arrange of connected, smart devices 'to make the world a safer place'.

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Historias de Marte / Conditioning

20 Minutes per Day

By Marte Martin | January 21, 2018
Category: Conditioning

Sharing a full-body daily exercise set, the "20 Minutes 20 Exercises Per Day Routine by Marte Martin", as an alternative to achive maintenance of fitness and wellbeing.

This daily workout was designed by a doctor and nutritionist, along with a certified physical trainer, to be adequate for anyone without major physical disabilities. Also, the set of exercises presented in the video can be performed just about anywhere, as they are based the person’s own body-weight and elasticity.
20 minutes per-day of programmed exercising can assist you with:

  • 1. Re-programing your morning routine to start your day full of energy.
  • 2. Maintaining physical conditioning and energy levels.
  • 3. With time, as the days, weeks and months go by, achieve meaningful physical fitness and greater wellbeing.

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Historias de Marte / Big Picture

The Oklahoma Land Rush of 1889

A shared European Identity?

The attitude of the EU on innovation and the new frontiers

By Marte Martin | January 15, 2018
Category: Big Picture

On April 22nd, 1889, an estimated 50,000 people lined up for a piece of two million acres of ‘unassigned’ land (8,000 km²) in the US state of Oklahoma, thus beginning the process of white settlement in Indian Territory. At precisely noon, thousands of would-be settlers made a mad land-run into the Oklahoma Territory to claim cheap land; men and women who would come to be known as Sooners and Boomers. The first land rush was an extraordinary display of the pioneer spirit and the American desire for land. At the time, “extending the area of freedom” typified America’s potential greatness and the nation’s emerging sense of self-identity and expansion.

“Go West, young man, and grow up with the country” became one of the most famous phrases of the late 19th century, inspiring millions of Americans to find their fortunes beyond the Mississippi river. Today, as America and the world move into the digital age, many are still ‘moving west’ in great numbers, giving a new metaphorical meaning to the old saying. The excited buzz that drew miners, cowboys and settlers to the west of America resurges to encourage new generations around the world to create new technology, spreading innovation to break through the new frontiers of knowledge and into the first digital civilization. While in the United States 'they' continue to ‘move west’, and in China they happen to be moving east, Europe struggles to even put in place a common line of thought. This is about the state-members of the EU not winning, it's about us them(us) not being competitive in attitude & values which result in entrepreneurship, innovation and perhaps, a shared identity.

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Historias de Marte / Conditioning

Professional ball player and NBA rookie Lonzo Ball with his BBB ZO2s.
Source: SLAM Magazine

Sneaker Whisperers

Breaking the molds of industry through rhetoric

By Marte Martin | January 7, 2018
Category: Conditioning

Horse Whisperers changed the world of horse-training with new techniques of ‘rapport development’ which results in more cooperation with horses. Today, Sneaker Whisperers are changing the world of sneaker-marketing by creating new and stronger relationships with shoppers. Their ability to inspire a sense of identity and connectivity makes relationships possible and valuable, and since the beginning of this decade, their message plays an increasing role in motivating us to buy shoes.

Industries and people are connecting in new and different ways to improve efficiency, offer more flexibility and generate innovative business models. How technologies are being combined today is transforming the way things are being made and sold. This essay aims to illustrate how information technology is opening opportunities in industry for new and smaller companies. But most significantly, it highlights how the message behind a product and how it's communicated become an integral part of the product itself. In the world of shoes, Sneaker Whisperers share their vision of life through their creations, becoming competitive and disruptive through their mastery of the rhetoric.

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